/ 29 August 2012

Warm squishy viral video of the week: Feel Inside and Stuff Like That

Actors Brett McKenzie and Jemaine Clement.
Actors Brett McKenzie and Jemaine Clement.

If there's one thing funnier than the often absurd suggestions that spring from the mouths of babes, it's a few comedians taking them seriously.

So often campaigns aimed at creating awareness and support for children's charities fail to speak to these children themselves. Children are often not given a voice, and their own opinions on these causes aren't heard.

New Zealand-based charity Cure Kids, which aims to find cures for diseases that threaten the lives of children around the globe, tried a different approach. They asked comedy duo Flight of the Conchords to come up with a catchy song for their latest fund-raising campaign, and Flight of the Conchords, in turn, asked children to come up with the lyrics.

Not one suggestion was ignored or rejected. The result is a video guaranteed to provoke giggles and warm squishy feelings in equal measure.

And with close on a million YouTube views only three days after the video was posted, it's an approach that certainly should be considered locally.