It's finally here: the weekly Mail & Guardian can be downloaded for Android tablets. The better news is that the first two editions are free.
"The future of newspapers is digital." It's one of those phrases you hear a lot but that doesn't translate into action very often. We love words at the Mail & Guardian and we recognise the urgent need for action. To that end, we have launched our Android edition for tablets.
Like our existing iPad edition, the Android edition is not a run-of-the-mill "fast news" app – driven by feeds and updated constantly. It's our full weekly "slow news" edition beautifully repackaged for this exciting new platform.
To give our readers a taste of what we will be offering each week, our first two editions are free.
Of course tablets give us the opportunity to do so much more than we can in print. Our tablet editions take our award winning content and visuals and augment them with delightful pieces of interactivity and nuggets of multimedia.
We believe that many people prefer finite, perfectly curated packages of content to the noisy infinity of the web. Over 10% of our subscribers are already on digital platforms and we believe our Android edition will give our readers one more version to enjoy.
Of course, if you prefer our print edition, we will not force this change on you. We believe in going to where our readers are comfortable, not making them come to us. We intend to continue printing our weekly edition as long as there is a demand for it. But for those brave adventurers on the cutting edge, we're there too.
OK, enough with the sales pitch, how do I get it?
The Mail & Guardian Android Tablet Edition app is now available for download on the Google Play store. You can also find it by searching for "Mail & Guardian" on the Google Play app store.
Please note: There are currently two Mail & Guardian branded apps in the store. The one that is ranked higher in searches (on which the developer is listed as "Brainstorm Mobile") is NOT our Android edition – it is our daily news app that is intended for smartphone users. The correct app has an icon that reads "M&G" and the developer is "Mail & Guardian".