Simon Bowers
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/ 29 November 2004

Fracas brewing over Fairtrade coffee

The two largest coffee roasters in the United Kingdom, Nestlé and Kraft Foods, are planning to launch their own ethically aware brands next year in the hope that some of the success enjoyed by Fairtrade-certified products will rub off on them. The United States food combine Kraft is preparing to add a brand likely to be called Kenco Sustainable Development to its regular product lines on supermarket shelves.