THE SMART NEWS SOURCE | Feb 04 2012 05:08 | LAST UPDATED Feb 04 2012 05:08
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About the Mail & Guardian Online

Be part of the M&G Online community and promote your products or services to more than 650 000 monthly unique visitors generating more than five million monthly page impressions (audited by the DMMA).

The Mail & Guardian Online is one of South Africa's top twenty websites, as measured and audited by the Digital Media and Marketing Association (DMMA). It is one of the country’s five biggest online newspapers. It was the first internet-based news publication in Africa. Launched in early 1994, it is reputed internationally for its quality content. The M&G Online has received numerous accolades and awards, including three international Webby Honouree awards ("Internet Oscars") in 2008; and voted one of the world's top 175 websites by Forbes.com.

General enquiries & new business:


Les van Dyk,
Online Business Manager
Email: LesV@mg.co.za
Phone: +27 (0)11 250 7419
Mobile: +27 (0)83 460 8581
Fax: +27 (0)11 250 7502

Homepage, National News, Leisure, Business, Opinion & Zapiro:

Craig O’Flaherty,
Online & New Media Manager
Email: craig@unitedstations.co.za Phone: +27 (0)86 123 7234
Mobile: +27 (0)82 777 1898
Fax: +27 (0)86 211 5283

Sport, Arts, Education, Reports & Thoughtleader:

Siphiwe Mathebula,
Online Sales Executive
Email: siphiwem@mg.co.za Phone: +27 (0)11 250 7328
Mobile: +27 (0)78 659 8244
Fax: +27 (0)11 250 7502


Client testimonial

"When generating leads we look for an online partner who is showing steady growth and provides high-quality leads. By being innovative and pro-active, M&G Online has proved to be an ideal online partner. Leads generated by M&G Online are increasing steadily and deliver an above-average conversion rate, resulting in an above-average ROI. We attribute this above-average conversion rate to the type of reader that is attracted to the M&G brand." -- Outsurance online marketing department

Print rate cards (PDF)
Contact Tshiamo Legoabe: +27 (0)11 250 7300

Readership profile

The M&G Online appeals to the top LSMs, including the political and business classes and the country's intelligentsia. The publication attracts a readership that is above market aggregate in both income and education categories.

Total monthly readership figures

  • 650 244 readers/unique browsers per month (as of September 2011);
  • 5 100 000 page impressions per month;
  • About 18 000 users receive email newsletters daily
Our readers
  • Highly educated (82% beyond matric)
  • In the top income bracket (21% have combined household income of R400 000 or more)
  • 24% professional; 14% executive/managerial; 15% clerical/administrative
  • In the age brackets 18 to 29 and 30 to 39
  • 51% have satellite dishes
  • 98% own cellphones, of which 60% are internet enabled
  • 63% male; 37% female
  • 51% own the house in which they live

@mailandguardian - Top stories & newsflashes
@NicDawes - M&G editor Nic Dawes
@ChrisRoperZA - Editor, M&G Online
@amabhungane - M&G Centre for Investigative Journ
@mgfeed - Our whole news feed

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