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Coke's reputation precedes it

Big business triumphs while SABC and government languish.

Reputations of companies in South Africa

Companies with both good and bad sides.

The questions: What the survey asked respondents

Consumers and businesses were surveyed across a variety of topics to get a true reflection of their perception of SA's top advertisers.

Banking on a track record

Globally, the banking sector has had a tough couple of years.

Vodacom turning red

One of those brand promises Vodacom is making right now is that its colour change also signals positive change elsewhere.

Fighting the ad ban

SABMiller prides itself on promoting its brands responsibly through advertising and marketing, and sees no problem with doing so.

Government feels the heat

Job ads put government in the top 30 spenders.

Measuring reputation -- all the time, every way

Companies with significant marketing budgets are keenly aware of the importance of their reputations.

The most (and least) reputable

The Reputation Institute's Top 10 list of the best companies.

Why reputation is important

Reputation can be critical to the number of customers a brand attracts.