Multinationals have paid a king’s ransom for their right to sponsor the Olympics and they are scanning the horizon for ambushes as they drive the marketing bandwagon towards Beijing.
Has there ever been a face quite as misleading as Lewis Hamilton’s? With the sweetest of smiles, pencil-thin sideburns and an almost hairless face, he looks like a cherub in leathers. But don’t be fooled. Hamilton is one of the toughest men in sport.