South Africa has secured over 200 international conferences, which Tourism Minister Marthinus van Schalkwyk says will provide a boost of R1.6-billion.

SA is aiming to increase the number of foreign tourist arrivals from seven-million in 2009 to 15-million by 2020, says Marthinus van Schalkwyk.

Cinema-goers around the world will be targeted in a global campaign to advertise South Africa as a tourist destination, SA Tourism said on Thursday.

South African Tourism says that tourism has grown steadily every year since the introduction of the Tourism Growth Strategy in 2002. Chief operating officer Didi Moyle said on Wednesday, in presenting research findings from 2002 to 2006, that there were 35,4-million foreign arrivals in South Africa over the period.

Moeketsi Mosola (34) is the new CEO of South African Tourism. Be it nature, culture or sports, the sector is booming and ever-evolving.