Hobbits, elves and dragons appear to be coaxing tourists to New Zealand as fans await their first glimpse of the second movie in "The Hobbit" trilogy.
Up to 100 000 people are expected to line the streets of Wellington on Wednesday for the world premiere of The Hobbit: An Unexpected Journey.
As the premiere of a second trilogy approaches, tour operators are ready for another bonanza.
Lord of the Rings director Peter Jackson will add a third film to turn the Tolkien novel into a trilogy, with the first set for release in December.
Comic Con begins this week and features film footage of what actor Elijah Wood promises is a bigger "Hobbit" than fans can imagine.
After years of wrangling, Oscar-winning director Peter Jackson finally called "action" on Monday on his latest Tolkien epic, The Hobbit.