New Balance is more than a flavour of the month shoe. To some it’s hype, but historically is the connoisseur’s shoe.
The reaction has also been strong in France, with animal rights groups condemning Zouma’s behaviour.
Adidas has pulled its raunchy World Cup T-shirts after Brazil’s government complained that it was promoting sex tourism in the country.
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/ 17 November 2006
Britney, Tiger, Gandalf and Madonna will soon join the more usual Peters and Janes in Britain’s playgrounds, while Harry Potter may also drop in, according to a new survey of babies’ names. Other newly fashionable choices include Snoop, after the United States rap star, who may end up hanging out with Reebok and Adidas.
Adidas, the German sportswear manufacturer, is suing the tennis Grand Slams and the sport’s governing body in a dispute over their three-stripes trademark, the Wimbledon organisers said on Tuesday. The All England Lawn Tennis and Croquet Club (AELTCC) said it would vigorously defend the action, which is set to go to court in May. Papers were served against the club last week, chief executive Ian Ritchie said.
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/ 25 January 2006
The European Commission approved on Tuesday the €3,1-billion takeover of United State giant Reebok by its German rival Adidas to create the second biggest sports goods firm in the world. Adidas-Saloman immediately hailed the decision, which gives a green light for the transaction nearly six months after it was first announced last August.
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/ 8 November 2005
David Beckham will hope to bend the ball even further at next year’s World Cup finals in his new soccer boots. The Real Madrid and England midfielder took turns with other top players taking free kicks and playing soccer tennis at an Adidas boot launch. They also shot a ball against a wall to measure how fast it was moving.
German sports good group Adidas-Salomon laid down a challenge to United States giant Nike by announcing on Wednesday that it is to pay €3,1-billion (,8-billion) to buy American rival Reebok. The company hopes to complete the Reebok deal in the first half of next year.
Adidas and other sports manufacturers will have to scale down their logos for the 2006 Winter Olympics in order to conform with International Olympic Committee (IOC) rules. The IOC regulations ban brand logos larger than 20 square centimetres on uniforms starting at next year’s Olympics in Turin, Italy.
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/ 30 November 2004
When Emma Agger turned six, her father Simon, a die-hard European soccer fan, decided she was old enough to watch the game in its native habitat. So last summer, they packed their bags in their home not far from Nike’s Beaverton headquarters and headed to Britain.