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The Mail & Guardian Online is one of South Africa’s top twenty websites, as measured and audited by the Digital Media and Marketing Association (DMMA). It is one of the country’s five biggest online newspapers. It was the first internet-based news publication in Africa. Launched in early 1994, it is reputed internationally for its quality content. The M&G Online has received numerous accolades and awards, including three international Webby Honouree awards ("Internet Oscars") in 2008; and voted one of the world’s top 175 websites by Forbes.com.
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The M&G Online appeals to the top LSMs, including the political and business classes and the country’s intelligentsia. The publication attracts a readership that is above market aggregate in both income and education categories.
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