Ford to lose billions as oil hike bites

Fears are growing over a potential cash crisis at the United States’s top carmakers after Ford warned its losses are running into billions as the rocketing price of petrol keeps customers out of its showrooms.

The company’s second profits warning in a month prompted Standard & Poor’s on Friday to reveal that it is considering cutting the credit ratings of all three major Detroit-based manufacturers—Ford, General Motors (GM) and Chrysler. It cited cash outflows and the “dire state” of the vehicle finance market.

Ford’s shares fell by 8% and GM’s stock slumped by 6,7%. The fall in automobile stocks, together with fresh fears of losses at leading banks, contributed to a gloomy mood on Wall Street as the Dow Jones industrial average dropped 220 points to 11 842.

Alarmed by the cost of a tank of petrol, consumers are seeking more fuel-efficient cars. Ford’s traditional speciality of pickup trucks and sports utility vehicles has left it particularly badly exposed, so it is shifting its production in the US to introduce European favourites such as the Fiesta and the Focus.

Ford’s chief executive, Alan Mulally, said the trend is no flash in the pan. “We view the move to smaller, more fuel-efficient vehicles as permanent.”

The company said it will fare worse this year than its $2,7-billion loss in 2007. In a sign of the enduring nature of its difficulties, it believes it will struggle to break even next year.

In cutbacks likely to mean more job losses in Ford’s already reduced workforce, the number of vehicles rolling off the company’s production lines will fall by 25% year-on-year in the third quarter and by between 8% and 14% in the fourth quarter. Ford is delaying manufacturing of a new version of its F-150 pickup truck, which was launched with a performance by country-music star Toby Keith and fanfare at the Detroit motor show in January.

The billionaire Las Vegas casino tycoon Kirk Kerkorian recently bought a 5% stake in Ford and has met senior executives to discuss the prospects for a turnaround.

Experts believe Ford may be forced to raise extra cash, having already mortgaged most of its assets—including its blue oval logo—to generate $23,5-billion in 2006.

“This is a tough situation,” said David Healy, a motor-industry analyst at Burnham Securities. “They are probably going to do more financing. They might even take money from Kerkorian.”

Experts say American automobile manufacturers are less flexible in technical terms than their Asian counterparts who are able to build either small cars or large vehicles on the same production lines, allowing them to respond quickly to changes in demand.

The entire motor industry is feeling the pinch. GM is considering selling its military-style Hummer brand, which is loathed by environmentalists for its poor fuel consumption.

In Milan on Friday, Fiat shares fell by 9% to a two-year low as its chief executive described car sales as a “disaster” following a 17,6% drop in the number of vehicles sold in Italy during May.—



blog comments powered by Disqus

Client Media Releases

Gordhan gives nod to tolling
NWU helps to fight malnutrition
Tiger Brands certified as a top employer
iStore to launch Apple Nike+ Watch in SA
MTN Business supports SA's entrepreneurs