'McWeddings' take off in Hong Kong

Fast-food giant McDonald’s Corp is finding a new role for itself in Hong Kong—as a wedding planner.

McDonald’s, whose Golden Arches emblem is identified as an American cultural symbol, will offer a new “McWedding” service for couples in Hong Kong next year, local media reported.

“McWeddings” will be available at three restaurants in Hong Kong, and will also host anniversary events, according to the Chinese-language Oriental Daily.

“Traditional weddings use cherries for the newlyweds to eat together and kiss. We will have French fries for them to kiss,” the English-language newspaper South China Morning Post quoted Helen Cheung at McDonald’s as saying.

“People said they’d dated here [McDonald’s restaurants], or met here, and wanted to get married here ... We see this as a business chance,” said Cheung, McDonald’s director of corporate communications and relations in Hong Kong.

McDonald’s started to accept reservation last week, Oriental Daily reported, adding at least one Hong Kong couple planned to take the chance as they often dated at McDonald’s before they were engaged recently.

No price tag is mentioned in local media reports for the new “McWedding” service.

The traditional big Chinese wedding plan has become a growing burden for many young Hong Kongers.

A table for 10 persons at a five-star hotel restaurant in Hong Kong can easily cost more than HK$10 000 (about R8 820) and traditional Hong Kong families usually like to host a dozen or more tables.—Reuters



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