Braille burgers: A hands-on approach to fast food marketing

12 Jan 2012 08:25 - Staff Reporter

A local fast food franchise has brought out special "braille" hamburgers, in a jab at a rival's recent refusal to allow a guide dog onto its premises.

Fast food restaurant Wimpy has made special “braille” hamburgers, with sesame seeds on the buns spelling out messages in braille, according to a report on Thursday.

Beeld newspaper said 15 braille hamburgers were made for a video to market the restaurant’s new braille menu.

The video shows chefs carefully arranging the sesame seeds on each bun, to spell out different messages in braille, such as, “100% real beef burger made for you”.

The burgers were delivered to Braille Services, Louise Braille House and Blind SA.

The video shows how blind people laugh as they read the messages and then enjoy the burgers.

Another fast food restaurant, McDonalds, recently made headlines after a blind woman was turned away because she had her guide dog with her.

McDonalds later apologised, saying it regretted the incident.—Sapa

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