Arts and Culture

Chauke, up to life’s experiences

Percy Zvomuya

The only South African member of a select world group, Sylvester Chauke shares some of the things he likes best.

Building the brand: Sylvester Chauke, founder of Brand Architects.

Sylvester Chauke was one of 50 young people from around the world who met in Davos on the margins of the World Economic Forum from January 20 to 27. The exclusive club of young big hitters — you must be under 30 years of age when you are nominated — is known as the Global Shapers Community, and entry is by nomination. Only five Africans — and just one South African, Chauke — were at the get-together.

For years Chauke (32) was the marketing manager of Nandos before moving to MTV as its director of marketing. He is the founder of DNA Brand Architects, a branding and marketing consultancy, which he now heads.

About his time in Davos, Chauke said “it was a big honour” and he tried to “make the most of the ­experience”.

What music are you playing in your car?
My killer albums of the moment are Alicia Key’s Girl on Fire, Rihanna’s Unapologetic, Zonke’s Ina Ethe (Always), Ka! by Cirque du Soleil, and my girl Madonna’s MDNA.

What are you reading?
Bantu in My Bathroom, by the ever-so-interesting thought leader Eusebius McKaiser.

Where do you like hanging out?
It depends on the mood. For sun and people-watching, I got to Tashas, Rosebank; for a quiet and trendy spot, I chill at the Nicol in Bryanston. For a jol, though, it’s Melville 7th Avenue.

When you want to escape Jo’burg, which city or town do you like to visit?
When I escape I really like to escape. I love Phuket and Bangkok, Hong Kong and New York. Locally, I love Durban and Pretoria.

Which part of Johannesburg do you like?
I love the city, Maboneng Precinct, Arts on Main, Turbine Hall in particular, and the more established neighbourhoods like Melville, Parkhurst, Rosebank, Orlando West and Protea North.

What is your favourite food?
Chicken breast and salad — and this is not a joke! 

What is the last film that you watched that blew you away?
In Time, starring Justin Timberlake and Amanda Seyfried. A fabulous idea that was beautifully executed. I was more than engaged and thought about the film for months.  

Wine or beer?
Wine, preferably fruity if white, and a merlot/cabernet sauvignon blend if red.

Now to a cheesy question: cheese or chocolate?
Chocolate with coconut in the mix.

Do you watch TV and what is your favourite show?
Oh, yeah, I watch a lot of TV. I am glued on the channels Vuzu, BBC Entertainment, TLC and the crime investigation channel. My favourite show is Last 48 on the Crime & Investigation Network.


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