The publicity around the trial of Oscar Pistorius isn't for the public, it's media houses trying to outdo each other, writes Haji Mohamed Dawjee.
This is a public service announcement. While the dedicated TV channels, up to the millisecond live-tweets, and special broadcast studios set up at some print publications will have you believe that they are there to serve your public interest, they are not.
Because really, without it (and with), there exists a large sum of the population who actually don't care about how an entitled white guy shot his girlfriend on Valentine's Day last year.
All this coverage is not about an athlete, it's not about violence against women and it's not about the killing itself; it's about something so sick, so despicable and so low that it's a perpetuation of "Oscar degrees" of entitled behaviour itself.
It's about the celebrity of the media. And the opportunism it takes to trample over one another – one tweet or broadcast at a time – to inch closer to an ivory tower carved out of some Kardashian reality TV fantasy so that they can stand an illusionary kind of tall and proclaim: "Brought to you by us".
As social media as reporting tool starts to take on a life of its own, you will see it move from 140 characters of what at least pretends to be objectivity to a wordy bunch of thrown punches between journalists, all vying for the biggest chunk of "churnalism" – one trying to outdo the other, self-righteous opinion after another.
And ethics are buried with the very thing they are trying to report on. No, public, this is not about you. Don't be fooled by bulletins and broadcasts that promise a nation is watching with bated breath. They're not.
And the lot of them who are, especially those privileged enough to tune in to special dedicated channels, are probably the very same ones who also live in security estates with garages filled with silver spoons. And they're being provided for by the journalists who are scavengers for celebrity.
The rest of the nation has other priorities. They are not particularly concerned about how one white athlete is going to spend the rest of his life. I promise you. And no amount of inaccessible subscription TV is going to change that.
Any kind of entitled behaviour, such as is the case of Pistorius, stems from being told you're perfect your entire life, that the world is yours for the taking and that instant gratification is the ONLY way. Anything other than that is obviously worthy of throwing your toys and stomping your feet. No guilt. No remorse. No introspection.
Unfortunately, it's this same kind of genetic malfunctioning (for lack of a better term) that exists in the very media organisations who take liberties with their, at times, opportunistic reportage.
Making award winning stages out of makeshift platforms, and entertainment hosts out of journalists, whose celebrity is second only to the one whose picture is being taken on the stand.
No guilt. No remorse. No introspection.