From fat water to artichoke water, the health water market just keeps growing.
Now that the sector's wishes for a rand slump have been granted, it says this will have an inflationary effect.
It's great business, but it is so environmentally unsound it has been banned in parts of Australia.
Water, Water, everywhere; nor any drop to drink. The plight of the Ancient Mariner is about to be alleviated thanks to a firm from Canada.
It is an astonishing kind of stupidity that sees us duped into paying for bottles of water, stuff that flows freely from our taps, writes Marina Hyde.