There are two truths about native ads: money for journalism has to come from somewhere, and credibility is important for individuals and business.
The free lunch for digital access to most US newspapers is disappearing but paywalls seem at best a partial answer to the industry's woes.
Europe's troubled newspaper industry is keeping a close eye on the outcome of experiments by English language sites to charge for content.
You've got to hand it to Rupert Murdoch. Love him or hate him, his business decisions often make for interesting reading.
News Corp's UK newspaper arm is to put its mass-selling News of the World tabloid behind an online paywall.