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Advertise with the Mail & Guardian

Want to reach over 1 000 000 affluent readers?

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About the Mail & Guardian Online

Be part of the M&G Online community and promote your products or services to over 1 000 000 monthly unique visitors generating more than six million monthly page impressions (audited by the DMMA). 

The Mail & Guardian Online is one of South Africa's top twenty websites, as measured and audited by the Digital Media and Marketing Association (DMMA). It is one of the country’s five biggest online newspapers. It was the first internet-based news publication in Africa. Launched in early 1994, it is reputed internationally for its quality content. The M&G Online hasreceived numerous accolades and awards, including three international Webby Honouree awards ("Internet Oscars") in 2008; and voted one of the world's top 175 websites by

Contact our sales team

Les van Dyk  
DIGITAL Sales Partner - Advertising

Email: [email protected] 

Phone: +27 (0)11 250 7308 Mobile: +27 (0)83 460 8581 Fax: +27 (0)11 250 7502

Adriana Botha  

PRINT National Sales Manager- Special Projects - Advertising

Email: [email protected]  

Phone: +27 (0)11 250 7410 Mobile: +27 (0)82 386 1246 Fax: +27 (0)11 250 7502

Ad bookings: Tumelo Mojapelo  +27 (0)11 250 7318 or Malesela Maleka  +27 (0)11 250 7358

Download the M&G DIGITAL rate card (PDF)

Readership profile

The M&G Online appeals to the top LSMs, including the political and business classes and the country's intelligentsia. The publication attracts a readership that is above market aggregate in both income and education categories.

Total monthly readership figures

  • 946, 577 Unique browsers per month (as of May 2015);
  • 4 610 356 page impressions per month (as of May 2015);
  • Over 20 000 users receive email newsletters daily

Our readers are:

  • Highly educated (87% have a tertiary education)
  • In the top income bracket (21% have combined household income of R400 000 or more)
  • 24% professional; 14% executive/managerial; 15% clerical/administrative
  • In the age brackets 18 to 29 and 30 to 39
  • 51% have satellite dishes
  • 98% own cellphones, of which 60% are internet enabled
  • 63% male; 37% female
  • 51% own the house in which they live

Click  here to download our advertising terms and conditions

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