Growing up in the village of Ka Dzingidzingi in Giyani, Limpopo, Amukelani Chauke, 30, knew early on that his life’s work would centre on helping others — initially imagining himself as a doctor in a community desperate for healthcare. But it was through words, not medicine, that he found his power to heal and drive change. As the regional communications and social media coordinator at Sonke Gender Justice, Amukelani plays a vital role in shaping narratives across Africa that challenge gender inequality, advocating for sexual and reproductive health and rights and championing positive masculinities. He oversees strategic communications for MenEngage Africa, leading campaigns that span more than a dozen countries and works on programmes such as Generation Gender and MenCare. Armed with a diploma and advanced diploma in communications from the University of Johannesburg — where he is pursuing an honours degree — Amukelani has led communications for three regional MenEngage Africa symposiums, co-chaired the development of an e-learning module tackling online harassment, and collaborated with youth activists from seven African nations.
I truly adore my brothers — they are the kindest people I have ever encountered. That kindness, without question, comes from how our parents raised us. Watching them approach all things in life with compassion has shaped how I interact with the world. Professionally, I am inspired by many communications professionals who have directed and supported me throughout my career. Specifically, I acknowledge my past and present managers — Nombulelo Malinga, Mpho McNamee, Kgomotso Mophulane and my late boss, Khopotso Bodibe, who gave me my first employment in this field. These are the people who put their trust in me, gave me space to grow and allowed me to put what I had learnt into practice. I also have immense respect for business leaders such as Sylvester Chauke and Bozoma Saint John, whom I consider communications masterminds for their creativity and bold approach to marketing and communications. Last, but not least, I greatly respect Dr Phumzile Mlambo-Ngcuka, former South African deputy president and former UN Women executive director. Her work for women’s rights and tackling structural inequalities is inspirational. I was fortunate to be in many spaces with her, and what struck me most was her humility and relatability. She embodies the essence of ubuntu — showing that true leadership lies in how you carry yourself and how you uplift others.