Growing up in the village of Ka Dzingidzingi in Giyani, Limpopo, Amukelani Chauke, 30, knew early on that his life’s work would centre on helping others — initially imagining himself as a doctor in a community desperate for healthcare. But it was through words, not medicine, that he found his power to heal and drive change. As the regional communications and social media coordinator at Sonke Gender Justice, Amukelani plays a vital role in shaping narratives across Africa that challenge gender inequality, advocating for sexual and reproductive health and rights and championing positive masculinities. He oversees strategic communications for MenEngage Africa, leading campaigns that span more than a dozen countries and works on programmes such as Generation Gender and MenCare. Armed with a diploma and advanced diploma in communications from the University of Johannesburg — where he is pursuing an honours degree — Amukelani has led communications for three regional MenEngage Africa symposiums, co-chaired the development of an e-learning module tackling online harassment, and collaborated with youth activists from seven African nations.