“Fall down seven times, get up eight. Ease is a greater threat to progress than hardship. So, keep moving, keep growing, keep learning — see you at work.” – Denzel Washington

Amukelani Chauke

Category

Civil Society
 

Organisation / Company

Sonke Gender Justice

 

Position

Regional communications and social media coordinator

 

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Profile

Growing up in the village of Ka Dzingidzingi in Giyani, Limpopo, Amukelani Chauke, 30, knew early on that his life’s work would centre on helping others — initially imagining himself as a doctor in a community desperate for healthcare. But it was through words, not medicine, that he found his power to heal and drive change. As the regional communications and social media coordinator at Sonke Gender Justice, Amukelani plays a vital role in shaping narratives across Africa that challenge gender inequality, advocating for sexual and reproductive health and rights and championing positive masculinities. He oversees strategic communications for MenEngage Africa, leading campaigns that span more than a dozen countries and works on programmes such as Generation Gender and MenCare. Armed with a diploma and advanced diploma in communications from the University of Johannesburg — where he is pursuing an honours degree — Amukelani has led communications for three regional MenEngage Africa symposiums, co-chaired the development of an e-learning module tackling online harassment, and collaborated with youth activists from seven African nations.

Qualifications

  • Diploma in Public Relations and Communication, University of Johannesburg
  • Advanced Diploma in Communication Management, University of Johannesburg
  • Honours degree in Communication and Media, University of Johannesburg (*in progress)

Achievements

  • Leading communication strategies for three MenEngage Africa Symposiums — in South Africa, Rwanda and Kenya — provided lessons that extended beyond professional expertise and into the core of human collaboration. The most powerful insight was the strength found in trusting a team. There is synergy in shared purpose, and asking for support is not a weakness but a necessity for collective success. Each symposium underscored the importance of understanding the local media landscape. 
  • Co-chaired the development of an e-learning module on online harassment, in collaboration with 28 young activists from seven countries, affirmed the value of inclusive participation. Every voice contributed meaningfully, resulting in a stronger and more relevant outcome.

Mentors

  • My brothers – their kindness reflects the values instilled by our parents. Their compassion influences how the world is navigated and engaged with daily.
  • Nombulelo Malinga, Mpho McNamee, Kgomotso Mophulane and the late Khopotso Bodibe, who offered the first opportunity in the field. Their trust enabled growth and the practical application of learned skills.
  • Sylvester Chauke and Bozoma Saint John – their creativity and bold approaches to marketing and communication continue to shape professional thinking.
  • Dr Phumzile Mlambo-Ngcuka, former Deputy President of South Africa and former Executive Director of UN Women. Her dedication to advancing women’s rights and tackling systemic inequality remains profoundly influential. In shared spaces, what stood out most was her humility and warmth — a reflection of Ubuntu, and a reminder that authentic leadership is rooted in how others are treated and uplifted.