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Amukelani Chauke

Category

Civil Society
 

Organisation / Company

Sonke Gender Justice

 

Position

Regional communications and social media coordinator

 

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Profile

Growing up in the village of Ka Dzingidzingi in Giyani, Limpopo, Amukelani Chauke, 30, knew early on that his life’s work would centre on helping others — initially imagining himself as a doctor in a community desperate for healthcare. But it was through words, not medicine, that he found his power to heal and drive change. As the regional communications and social media coordinator at Sonke Gender Justice, Amukelani plays a vital role in shaping narratives across Africa that challenge gender inequality, advocating for sexual and reproductive health and rights and championing positive masculinities. He oversees strategic communications for MenEngage Africa, leading campaigns that span more than a dozen countries and works on programmes such as Generation Gender and MenCare. Armed with a diploma and advanced diploma in communications from the University of Johannesburg — where he is pursuing an honours degree — Amukelani has led communications for three regional MenEngage Africa symposiums, co-chaired the development of an e-learning module tackling online harassment, and collaborated with youth activists from seven African nations.

Qualifications

  • Diploma in Public Relations and Communication, University of Johannesburg
  • Advanced Diploma in Communication Management, University of Johannesburg
  • Honours degree in Communication and Media, University of Johannesburg (*in progress)

Achievements

  • Leading communication strategies for three MenEngage Africa Symposiums — in South Africa, Rwanda and Kenya — provided lessons that extended beyond professional expertise and into the core of human collaboration. The most powerful insight was the strength found in trusting a team. There is synergy in shared purpose, and asking for support is not a weakness but a necessity for collective success. Each symposium underscored the importance of understanding the local media landscape. 
  • Co-chaired the development of an e-learning module on online harassment, in collaboration with 28 young activists from seven countries, affirmed the value of inclusive participation. Every voice contributed meaningfully, resulting in a stronger and more relevant outcome.

Mentors

I truly adore my brothers — they are the kindest people I have ever encountered. That kindness, without question, comes from how our parents raised us. Watching them approach all things in life with compassion has shaped how I interact with the world. Professionally, I am inspired by many communications professionals who have directed and supported me throughout my career. Specifically, I acknowledge my past and present managers — Nombulelo Malinga, Mpho McNamee, Kgomotso Mophulane and my late boss, Khopotso Bodibe, who gave me my first employment in this field. These are the people who put their trust in me, gave me space to grow and allowed me to put what I had learnt into practice. I also have immense respect for business leaders such as Sylvester Chauke and Bozoma Saint John, whom I consider communications masterminds for their creativity and bold approach to marketing and communications. Last, but not least, I greatly respect Dr Phumzile Mlambo-Ngcuka, former South African deputy president and former UN Women executive director. Her work for women’s rights and tackling structural inequalities is inspirational. I was fortunate to be in many spaces with her, and what struck me most was her humility and relatability. She embodies the essence of ubuntu — showing that true leadership lies in how you carry yourself and how you uplift others.