Raised in the Eastern Cape, Awakhiwe Kona, 32, learned early that dreaming big was the only way to succeed. He graduated from the University of the Witwatersrand with dual degrees in actuarial science and mathematical statistics. But numbers weren’t where Awakhiwe’s story would end. He pivoted from corporate life — where he helped launch Discovery Bank — to entrepreneurship, building the fashion and lifestyle Suitability brand with three branches in South Africa. From hosting the Tourism Careers Expo to debuting on the AFI Fashion Week runway, Awakhiwe’s journey blends business savvy with creative boldness. He guides production teams, driving content creation, managing finances, and stewarding Suitability Gardens, a premium events venue. But what sets Awakhiwe apart is his commitment. His company hires young, previously unemployed black South Africans, and partners with a post-rehabilitation centre, proving that fashion can be a force for social change. Awakhiwe’s biggest driver? Legacy. He’s determined to break barriers so the next generation — especially young black boys like his son — won’t have to.
I have drawn inspiration from many well-accomplished individuals in society. One of the people I look up to most is a gentleman by the name of Prince Ndebele — my older cousin and businessman. He was one of the first in our family to boldly step away from a stable corporate job and carve out his own path as an entrepreneur, which was not very popular amongst the Xhosa aunts who shook their heads in disapproval when we met at the annual family gathering. Watching him take that leap and succeed was life-changing for me. Prince is wired differently — fearless, strategic and genuinely brilliant. He doesn’t just chase success; he redefines it. Over the years, he has become more than family — he is a mentor and a constant source of inspiration. He challenges me to think bigger, take risks and push the boundaries in every space I step into. His journey made mine feel possible.