Life happens for us, not to us”

Bianca de Beer

Category

Financial Services
 

Organisation / Company

1st for Women Insurance | TIHSA

 

Position

Senior marketing manager

 

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Qualifications

  • Bachelor of Arts honours degree in Brand Leadership, Vega
    Bachelor of Commerce degree in Communication Management, University of Pretoria
  • Short courses: Digital marketing – Sport science  – Photography

Achievements

  • Being the only multi-winner of the annual company team award — an award that recognises teams who have collaborated to deliver above-and-beyond customer and business results
  • Being part of the winning team twice — on two completely different brands with entirely different challenges
  • Working on the various iterations of the Dialdirect Pothole Patrol, most recently alongside Discovery Insure and the Johannesburg Roads Agency (JRA)

Mentors

There have been many. However, even those who challenged me along the way can help solidify values and provide new lessons to be learnt. It is worth encouraging everyone to surround themselves with expanders — from podcasts to young children — to gain multiple perspectives and proof that what is being aimed for is possible.