Matlhane Thabiso Maphoto grew up in Tzaneen and was inspired by his father, a farmer whose mantra, “farming is the future,” became Matlhane’s guiding principle. At 22, he is the chief executive of Agricshare Africa, an organisation using digital tools to bridge gaps in the agricultural sector. A BCom accounting graduate from the University of Johannesburg and having done courses in artificial intelligence, sustainable development and investment, he blends financial acumen with farming. He manages a two-hectare farm with 30 cattle and runs an Instagram platform that connects smallholder farmers with livestock sales, bursaries and agricultural opportunities. His work empowers farmers by promoting sustainable farming, financial literacy and climate-smart practices. Matlhane also mentors youth in Tzaneen and Ga-Maphoto, running agricultural workshops and supporting access to resources such as drought-resistant seeds and irrigation. He is also an advocate for policy reforms that benefit young and marginalised farmers, including land access, agri-financing and rural connectivity. He credits his father and global leaders such as Dr Agnes Kalibata for inspiring his mission to transform African agriculture.
I deeply admire my father, whose passion for agriculture and belief that ‘farming is the future’ have profoundly shaped my journey. Having grown up in Ga-Maphoto, Bochum, he brought with him a deep respect for the land, which he passed on to me through hands-on lessons on our farm and late-night discussions over Farmer’s Weekly. His innovative techniques and dedication taught me resilience, problem-solving and sustainable practices. Drawing from his wisdom and my BCom accounting degree, I now manage a two-hectare farm with 30 cows and lead Agricshare Africa with a focus on sustainability and community impact. I also look up to global agricultural leaders such as Dr Agnes Kalibata, whose work in advancing African agriculture inspires me to think systemically and advocate for smallholder farmers. These role models have fuelled my passion for agriculture, innovation and community development, guiding my mission to drive transformation in South Africa’s agricultural sector.