Promise Nyalungu, 32, was raised in Praktiseer and Tafelkop in Limpopo — areas rich in culture but lack- ing creative opportunities. His passion for performance began during a primary school play, igniting a dream of becoming a stage actor. Facing limited access to arts platforms in rural communities, his vision evolved into something larger: creating stages for others. He founded Struu Artzz Entertainment and the Struu Artzz Africa Network — media and arts organisations empowering township and rural creatives. Through training, storytelling and digital media, Promise is cultivating new narratives. In his job as marketing officer at the University of Venda’s Centre for Entrepreneurship and Rapid Incubation, he drives innovation and enterprise development for students and surrounding communities. His work includes managing partnerships, coordinating incubator pro- grammes and running UCfERI Connect and the UCfERI press club. He is also a storytelling and media production specialist for the global youth movement For Youth, By Youth. He spearheaded the Rural Performers Incubator to mentor young talent. Promise is the 2020 Entrepreneurship Development in Higher Education Student Entrepreneur of the Year winner and a 2025 Mandela Washington fellow.
One of my earliest mentors is the late Dr Elelwani Ramaite-Mafadza, whose guidance and encouragement at the University of Venda helped me believe that I could lead innovative and impactful projects beyond the classroom. She gave me space to grow, trusted my ideas and nurtured the mindset that I could use creativity as a force for development and change, not just as a form of expression. Lorlene Hoyt, Executive Director of the Talloires Network of Engaged Universities, has been a transformative influence in my global civic engagement work. Her belief in the power of youth leadership and storytelling provided the framework and the opportunity for initiatives like For Youth, By Youth (FYBY) to be born. Lorlene has consistently modelled collaborative leadership and inclusivity, and shown how institutions can empower young changemakers rather than merely study them. I also draw great inspiration from young African changemakers who are building community-led initiatives despite limited resources. In the Talloires Network spaces, I have worked closely with peers who consistently challenge traditional systems and bring forth innovative, people-centred solutions. Their commitment and courage push me to do more. Most importantly, I have had the support of my mother, who believed in me when I was just figuring things out. Her belief in my potential gave me room to grow.