/ 1 December 2008

Sanef: Media must be impartial during elections

South African journalists must be impartial during the upcoming political elections, the South African National Editors’ Forum (Sanef) said on Monday.

”In the run-up to the election, Sanef wants to assure the South African public that the media will uphold the professional values and codes of conduct that prevail in our industry.”

Sanef said during its council meeting in Durban on Monday it had ”noted and condemned the utterances of journalists expressing preference to cover certain political parties and not others.

”Journalists are expected to adhere to the press code that commits all journalists to report objectively without fear or favour.”

Sanef also said it appealed to political parties to let journalists do their jobs freely in the run-up to the elections, ”especially as the electioneering atmosphere and campaigns gain momentum”.

The forum said during its council meeting it also heard a report from press ombudsman Joe Thloloe.

”The press ombudsman system of self-regulation is serving its intended purpose to hold media accountable.”

Sanef said there was increasing public awareness of the ombudsman system and its suitability in dealing with public complaints about the conduct of the print media.

All Thloloe’s rulings were published in accordance with his instructions, sometimes prominently placed in the publications. — Sapa