“It is not the movement of the clock that produces the newness of life; it is the movement in your mind” — TD Jakes

Baphile Duba

Category

Entrepreneurship
 

Organisation / Company

Just-in-Time Logistics
Mind-Newtrition
 

Position

Founder | Chief executive | Lecturer

 

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Profile

Hailing from the small town of Cedarville in the Eastern Cape, Baphile Duba, 28, is redefining what it means to be a multi-hyphenate entrepreneur in South Africa. As the founder and chief executive of Just-In-Time Logistics, he has built a transport and logistics company from the ground up, providing removal and shuttle services with a client-centric approach. What began as a bootstrap venture has grown into a reliable enterprise — but Baphile’s entrepreneurial drive doesn’t stop with logistics. Through his youth development initiative, Mind Newtrition, he champions literacy, public speaking and entrepreneurship in under-resourced communities. Baphile is also an academic, lecturing in business strategy, transport and logistics at the University of Johannesburg and AFDA. Armed with an MBA in digital transformation, a Postgraduate Diploma in Operations Management, and hands-on experience across academia and industry, he fuses innovation with mentorship to unlock new pathways for others. His work reflects a core belief: start where you are, use what you have and do what you can. For Baphile, entrepreneurship isn’t just about building businesses — it’s about building futures.

Qualifications

  • Master of Business Administration (MBA) in Digital Transformation, Johannesburg Business School — focus on strategic innovation and the impact of emerging technologies on business
  • Postgraduate Diploma in Operations Management, University of Johannesburg
  • Advanced Diploma in Transport Management, University of Johannesburg
  • National Diploma in Transport Management, University of Johannesburg

Achievements

  • Founded Just-In-Time Logistics, a transport and logistics company built from the ground up — often funded through part-time work. 
  • Founded Mind Newtrition, a youth-focused initiative supporting literacy, public speaking and entrepreneurship development in underprivileged areas.
  • Lecturing at academic institutions including the University of Johannesburg and AFDA, with a focus on inspiring and mentoring future business leaders and supply chain professionals
  • Presented at academic and industry events, including talks on revitalising retail and mental wellness in leadership

Mentors

  • Nancy Lumka Duba, a mother and constant source of strength, discipline and wisdom, remains deeply admired. Her resilience and unwavering support have shaped much of my foundation
  • Professionally, inspiration has come from several mentors and lecturers throughout the academic journey — particularly those who challenged assumptions and encouraged critical thinking
  • Ongoing inspiration is also drawn from entrepreneurial leaders who create solutions to real-world problems, particularly in underdeveloped areas