/ 22 May 2006

Report shows that cars in SA are overpriced

The prices of imported vehicles in South Africa are on average 18% higher than in European countries, Business Report said on Monday.

It cited a newly released Competition Commission report as saying locally produced vehicles also cost 8% more.

The report emanated from the commission’s investigation into excessive pricing in the South African new vehicle market.

The document, which has been submitted to the mid-term review of the motor industry development programme (MIDP), has not been publicly released before.

It found in its sample of six vehicles studied, that South African vehicle prices were on average 14% higher than in European countries.

Two vehicles in the sample were cheaper in South Africa than in a number of European Union countries.

The BMW 318i was 5% more expensive in Germany, 2% more pricey in Ireland and 1% more in the United Kingdom.

The Mercedes Benz C180 Kompressor was 2% more expensive in Germany, Belgium and Denmark but 9% cheaper in the UK than in South Africa.

Other vehicles in the sample were the Audi A3, which ranged from 10% to 25% more expensive in EU countries than South Africa; the BMW X5, which was between 12% and 18% more expensive; the Land Rover Freelander, which was between 9% and 14% more expensive; and the Volkswagen Golf 5, which was between 10% and 42% more expensive.

The commission’s view was that the MIDP had certainly benefited the motor industry by boosting output, exports and employment, but it was ”not clear that consumers have received their fair share of the benefits”.

Vehicle affordability, a stated objective of the MIDP, had not been achieved.

It seemed that the nominal price of both entry-level and benchmarked vehicles had remained constant since 2004, but there had been steep increases in car prices between 2001 and 2003.

Following those steep rises, and despite the subsequent levelling of prices, South African car prices are still on average 14% above prices in other countries.

”This estimate was arrived at after making the necessary adjustments for differences in vehicle specifications, tax rates, tariff rates, transport costs, motor plans, etc, for the particular sample of cars and countries used,” says the report. – Sapa