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/ 30 June 2006

Leave the beautiful game to the marketing men

Joga bonito was invented by a sports brand,” smirked Roberto Carlos, reliably the most indiscreet member of Brazil’s squad. ”You can’t blame us for that. Brazilian football is intelligent and winning, with great champions — that’s what we have always been. When you start talking about the beautiful game, that’s more about selling things.”

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/ 30 June 2006

Brazilian media scores goooooaaal

Radio Marco Zero is a tiny radio station in Amapa, one of Brazil’s remotest Amazon states. Yet its few thousand listeners in the state capital, Macapa, have for the past month been able to hear exclusive hourly updates about the Brazilian national team. ”In the 254 years since Macapa was founded, no one has ever had the chance to come to a World Cup,” says Tarciso Franco, one of the station’s two journalists in Germany.

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/ 4 March 2005

Lights! Camera! Goalmouth action!

It may be the beautiful game, but until now football has proved to be resolutely uncinematic. Though sports such as baseball, horse racing and American football have all inspired classic movies, soccer has wallowed conspicuously in Hollywood’s second division. Yet this could be about to change.