Anne Beade
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/ 21 March 2007

Europe braces for long-awaited PS3

A boat will ferry a special consignment of PlayStation 3s (PS3) to the foot of the Eiffel Tower as hard-core gamers queue in the cold at special midnight openings across Europe when Sony’s next-generation console hits stores on Friday. "The launch of PS3 will be the biggest video-games console launch of all time," said Jim Batchelor, entertainment head at Britain’s Woolworths.