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/ 6 December 2005
Contrary to popular belief, Pelle Tornberg did not invent the free daily commuter newspaper. In fact the genial Swede actually recommended against producing such a title when he was president of Kinnevik Media in the early 1990s. Tornberg loved the concept pitched to him by two men from Sweden’s top-selling morning paper, but he figured Kinnevik had its hands full with radio and TV.