Ensuring that clients get value for money from outdoor advertising has always been a headache. Now a key innovation in research technology could draw more adspend to outdoor. Graeme Addison looks at how innovators in the media are embracing "creative destruction" of the old by the new.
News and sport don’t really mix in the new South Africa, argues Graeme Addison. Politics, corruption, crime and uneasy questions are ruled out of sports coverage because that would spoil the game.
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/ 26 January 2005
Why has the number of business broadcasters taken off so rapidly in the first ten years of democracy? Ten years ago, business broadcasting was a pretty dreary affair, confined to the business slot at the end of the news. Graeme Addison suggests that Bizotainment and money madness attract South Africans to the honeypot — even if they have no money to invest.
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/ 20 October 2003
Fiction, or faction, that novelist’s blend of verifiable information and original spin, has a place in our magazine culture that writers have yet to reclaim. Can Themba, Casey Motsisi, Bloke Modisane and other Drum writers perfected a style of social realism that was perfectly compatible with a commercial format. Graeme Addison tackles the central problematic of the black magazine press: where are the menacing truths of modern South Africa?
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/ 13 October 2003
Licensing local TV stations to represent whole communities would go a long way towards encouraging integration, argues Graeme Addison in this last article of four on Afrikaans media.