Harry Herber wonders if spam mail is a new, more effective and cheaper medium never seen before in the history of advertising.

The first world is moving away from traditional above the line media options. South Africa may still be languishing in the emerging market paradigm of how things should be advertised – but we need to remember that our country operates as both third and first world, writes Harry Herber.

Harry Herber says the only way for the internet to become a real alternative for advertisers is by broadening its user base.

Harry Herber says he can’t wait for the times to get tougher.

There seems to war out there as to whom can bring a new magazine to the market the quickest, writes Harry Herber.

Harry Herber calls for sanity to prevail and hopes that the future will bring a "new" concept to ad agencies – a company with PR, media, design, strategy and promotions all under one roof.

Harry Herber warns against napping on the net.

Not really that far-fetched, considering my recent observations on the direction that communication is taking in the land of the brave and the home of the free, says Harry Herber.

The media environment is swarming with undifferentiated products. So how do you reach the hearts and minds of the likes of Harry Herber? Entrench yourself as a brand and knock your sales staff into shape.