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/ 14 October 2006

Bono launches US Red campaign for Aids in Africa

Irish rock star Bono went on a shopping spree and appeared on the influential Oprah Winfrey TV chat show on Friday to launch his latest campaign to fight HIV/Aids in Africa. Saying he was convinced that ”this generation can be the generation that says ‘no’ to extreme poverty” in Africa, the U2 singer and activist urged Americans to buy ”Red”-branded clothes, cell phones, shoes and iPods.