Radio stations shunning audio streaming on the internet miss out on the opportunity to create a loyal audience and an alternative revenue stream, writes Dr Mashilo Boloka.

Based on recent research conducted by his students, Dr Mashilo Boloka contends that public service radio is on the decline as racial and ethnic affiliations are becoming less important in determining loyalty to a particular station.

Is the radio industry ready for the spate of new commercial licences being thrust upon it? Mashilo Boloka outlines some of the pitfalls.