For the Games, the digital revolution is armed with a double-edged sword — it has lured the younger generation away, but brings new opportunities.
Multinationals have paid a king’s ransom for their right to sponsor the Olympics and they are scanning the horizon for ambushes as they drive the marketing bandwagon towards Beijing.
In non-Olympic years, Natalie du Toit spends a lot of time giving motivational talks to schools, companies and churches in South Africa. She talks of her life, how everyone should have a goal and tells her audience they should never give up on their dreams. This year Du Toit has concentrated on fulfilling her childhood dream — swimming at the Olympics.