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/ 11 September 2005

The search for SA’s fashion super-brands

The names alone are evocative — Stoned Cherrie, Black Coffee, Sun Goddess — and the clothes they are stitched into even more so. No surprise, then, that the fitted bodices and A-line skirts made famous by the Stoned Cherrie label — and other, distinctively African designs — have become a common sight on local streets.