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/ 9 May 2003

Straw poll on Zim

Most of the Dorsbult’s manne over 35 remember a series of film (ja, before TV) ads about the ”little grey man”. Everyone loved the ads, but the campaign proved an absolute nightmare for the brand of deodorant it was intended to sell. After all, who wants to appear to be a little grey man by buying it? And, can you imagine what it would do to your ego if your partner bought it for you?