<Intro blurb> Technology and the internet are sweeping away the barriers to entry which have made big media a protected cash cow. Now the cow is milked only in isolated locations like South Africa, writes Alec Hogg. <intro blurb ends>
The advertising industry is recognising that the media that best delivers — whether it’s African language media or not — is the media that’s going to be best supported, writes Harry Herber.
Since blogs have made their way into the general population’s consciousness, big media have been trying to work out how to get a slice of the action. Now Johnnic has its own citizen journalism website reporter.co.za. Matthew Buckland wonders if it will work.
Experience of low power FM technology in the United States could show the way for greater media diversity in South Africa. Sean Jacobs reports.
The South African Advertising Research Foundation, known for their branded AMPS surveys, are about to launch a cutting edge outdoor media survey that will make gathering information from bus shelters and billboards a breeze.
Motor sales are booming and ad spend is following suit. Is this trend likely to continue and what are the challenges facing marketers and the media Kirsty Laschinger reports.
She seemed to have everything a girl could ask for: a sports car, designer clothes and memberships in the most exclusive clubs in Singapore, all paid for by her doting parents. What more do you give a 19-year-old daughter? If you were the parents of Vivian (not her real name), you would give her a surgical makeover package.
Accepting freebies is standard practice for most South African travel magazines and newspapers. Janine Stephen explores whether bucking the trend can attract new readers.
Earlier this month, the Sudanese authorities forced the Norwegian Refugee Council to discontinue its humanitarian aid operation in the war-torn region of Darfur. In the short term, the rapidly worsening crisis in Darfur will have serious humanitarian consequences for the civilian population.
It’s been a good year for growth of media in the vernacular. Increased readership, growing television ownership and radio listenership in the millions are being backed by growing advertising spend, reports Paula Fray.