Book Ibhoni is an award-winning Soweto company that promotes sustainable tourism while uplifting local people. Established in 2017, Book Ibhoni makes tourism effective and accessible by offering authentic, eco-friendly bicycle tours of Soweto, aiming to bridge cultural gaps and showcase the heritage and culture of Soweto in a way that respects the environment and benefits the community. Book Ibhoni contributed to the Climate Change School Awareness programme by sharing the joys and benefits of cycling with learners and taught them safe cycling. The company organised a cycling competition to encourage eco-friendly transport and foster greater environmental consciousness among young people. By encouraging bicycles as a form of transport, the company minimises its carbon footprint while offering tourists a hands-on way to explore Soweto. “We have created an experience that tourists find meaningful and that contributes to a larger cause,” says marketing manager Mpumelelo Mtintso. One of the standout initiatives of the team of Soweto-born young, black men is the Tour de Libraries, an annual event that boosts education. Through this project, guests on tours donate books in exchange for discounted rates. The books are distributed to libraries in Soweto and other areas, supporting literacy and learning. This initiative aligns with Book Ibhoni’s mission of using tourism as a tool for community empowerment. The team believes that education and sustainable practices are essential for poverty alleviation and meaningful social change.
The greatest achievements
- Being made a Play Your Part ambassador by BrandSA.
- Awarded a LeadSA Award for the positive contribution to Soweto.
- Receiving the Youth In Tourism Award from Soweto Tourism.
- Receiving the Travel and Tourism Award in the Youth Owned Brands Awards.
- Receiving the Climate Change Award from the department of agriculture and rural development.
What advice would you give to future generations?
Every choice you make, from promoting local companies to opting for eco-friendly transportation, helps create a healthier environment. Long-lasting transformation can be achieved by merging environmental preservation with community upliftment. Look for ways to coexist peacefully with the environment and include sustainability in all of your endeavours.