THE gold industry needs to boost its marketing strategy, especially in the jewellery sector, to stimulate consumer demand, the world’s leading gold producer AngloGold said on Tuesday. AngloGold’s executive director of marketing, Kelvin Williams, said steps were already being taken to promote the metal, but more had to be done to lift a depressed market. ”Seventy percent of gold producers do nothing – they mine the gold, then dump it on the market. But jewellery represents a 4 000-tonne market (annually),” Williams said on the sidelines of an industry conference. ”In reality, jewellery promotion would make a difference to them as it would put a floor under the price through physical demand. Without physical demand I think we would be at even lower levels than we are now,” he added. Gold’s price has been on a downward slope for the past 20 years, reaching a current level just above $260 an ounce. – Reuters