/ 8 March 2002

We are journalists, not a PR company

Andrew Taynton of the Safe Food Coalition refers to NEWSWISEAfrica as the “biotech industry’s media PR company”(Letters, February 15), We do not have one biotechnology client and we are not a “PR company”; we are media liaison agents in greater Africa and we operate as journalists.

Farmers’ Monthly is a non-profit endeavour and one of NEWSWISEAfrica’s social upliftment projects. A group of trustees from industry monitor Farmers’ Monthly one of these trustees is involved in organic farming; others have been selected from government and welfare.

Taynton states that Monsanto is in “partnership” with NEWSWISEAfrica/Farmers’ Monthly magazine? In fact, Monsanto, Land Bank, Johannesburg Fresh Produce Market and a host of other companies are advertising in the magazine the standard partnership that any publication enters into with advertisers is a more accurate conclusion.

Farmers’ Monthly editorial team supports traditional organic farming techniques in conjunction with developments in science such as biotechnology where applicable and beneficial for emergent farmers.

I invite Taynton/Safe Food Coalition to follow up with action their expressed concern for the 500 000 subsistence farmers in South Africa. For a small monthly fee you would enable us to feature more organic farming articles (we can print more pages), such as about the Mpumalanga forests where a group of women farmers are earning a living by intercropping on the outskirts of forests with organic vegetable farming. Yoland Geyser, president, NEWSWISEAfrica, Johannesburg