Marketing company Proudly South African on Friday announced the appointment of Manana Moroka as its new CEO with effect from November 1.
The appointment of Moroka as CEO will provide greater momentum in the campaign’s transformation from its initial focus of generating awareness of the brand and logo into a second phase that is about creating more value to Proudly South African members and changing consumer behaviour towards local products and services, the company said.
First launched in 2001, the campaign made progress by achieving a national awareness rate of 80% and is now recognised as one of the country’s top 50 brands, the company said.
Moroka was previously the deputy director general of marketing at the Department of Trade and Industry (DTI).
Her responsibilities ranged from creating public awareness of the DTI brand and educating economic citizens around the products and services offered by the DTI to overall management and marketing of the DTI brand.
In addition, she was responsible for the uptake of the DTI products and services, as well as ensuring access to information for companies and citizens.
Moroka served on the Proudly South African board for the past two years and was a member of the audit committee.
The Proudly South African board said it welcomes the appointment of Moroka and believes that her skills, attributes and experience will take the Proudly South African campaign to new horizons.
“I am excited about joining Proudly South African at this crucial point in the campaign’s existence as we move from the launch phase into the next phase. The campaign has received criticism in the recent past, I am aware of the issues that were raised and together with the Proudly South African management team we will address these concerns,” Moroka said.
Moroka has reviewed the Proudly South African business plan for the coming three years and has expressed her support for the campaign’s transition as well as its active contribution in supporting members through the National Economic Development and Labour Council constituencies.
“I’m comfortable that we have a road map in place that will add value to our members and changing consumer behaviour,” Moroka said. — I-Net Bridge