French wines and spirits group Pernod Ricard said on Tuesday it would launch what it said would be the world’s most expensive champagne.
”It will cost around €1 000 ($1 276) a bottle. We won’t do many cases and won’t be offering it here,” chairperson Patrick Ricard told the company’s annual shareholders meeting.
He was responding to a shareholder’s question about what was Pernod’s strategy in the face of larger luxury groups such as LVMH, the world’s leading champagne house with brands such as Moëtet Chandon and Krug. – Reuters