While teaching American humour to a gregarious and absurdly out-of-touch foreign journalist, Pat Haggerty realised something was off — who was this guy?
Haggerty, a public-speaking coach from Washington, DC, is one of the unwitting co-stars of the surprise hit movie Borat: Cultural Learnings of America for Make Benefit of Glorious Nation of Kazakhstan.
Haggerty has no hard feelings toward Borat — comedian Sacha Baron Cohen — but the same cannot be said for others who were humiliated or even lost their jobs thanks to the awkward fellow with the bushy moustache.
Their embarrassment over the film’s hilarious, cringe-inducing blend of fiction and improvised comedy is magnified by its success — Borat has topped the United States box office two weeks in a row, earning a total of $67,8-million.
Last year, Haggerty agreed to be filmed for what he thought was a benign documentary on his client’s journey across the US. He hurriedly signed a release form, was paid $400 and the lesson began.
As cameras rolled, his client told raunchy stories in garbled English and laughed heartily at the expense of handicapped people. ”And then, I’m starting to smell a rat,” Haggerty said. ”Each passing minute I’m going, you know, this can’t be real.”
Confused, he ended up playing along. He later figured out — thanks to his son, an HBO-watching college student — that he had been duped by Borat.
”They were exercising a First Amendment right,” said Haggerty, adding that he enjoyed the movie. ”And this Sacha Cohen guy’s going to make 87-gazillion dollars. You know, good for him. I’m just sorry that he had to do it in such a way that he allowed people to make jerks out of themselves exposing their character flaws.”
Two of Cohen’s targets — fraternity boys who made drunken, insulting comments about women and minorities — are suing 20th Century Fox and three production companies. The lawsuit claims that a production crew took the students to a bar to ”loosen up” before participating in what they were told would be a documentary to be shown outside the US, and that they signed waivers after drinking heavily.
Studio spokesperson Gregg Brilliant said the lawsuit ”has no merit”.
Cohen’s behaviour also was not funny to Dharma Arthur, who claims she was fired as a morning-show producer in Jackson, Mississippi, after being duped into giving Cohen air time. Cohen’s live appearance, in which he said he had to go ”urine” and hugged a bemused weatherman, led her life into a downward spiral, she said. She is seeking an apology.
Kathie Martin, who runs an etiquette school in Birmingham, Alabama, was also left out of the joke. Even though she was gracious and calm when Borat showed her nude photos of his son, Martin admitted she was ”taken aback” by his routine during their on-camera meeting.
”Unless you can figure it out for yourself, you have no way of knowing you have been tricked into being part of a childish prank with an R rating attached,” she said via e-mail. ”And even if you figure it out, you’ve signed a release that Mr Cohen’s people say relinquishes any rights on your part to take action against them.”
Ronald Miller, of Natchez, Mississippi, was baffled by the ruse. He and his wife attended a dinner at a plantation house, which they were told would be an interview with an ”Eastern European television reporter coming to Natchez to film social customs in the South”, he said.
Borat disturbed guests, Miller said, by making anti-Semitic remarks and saying slavery was wonderful. He also invited a dinner guest — a woman posing as a prostitute — to join the group. The Natchez dinner was not included in the movie.
Cohen’s encounter with Pamela Anderson, however, did make the cut. The Baywatch babe was attacked by Borat at a book signing, and he later chased her through a parking lot.
Did she learn of his antics in advance? Anderson’s not telling.
”Unfortunately, Pamela is not doing any press interviews for Borat,” her spokesperson, Tracy Nguyen, wrote in an e-mail.
”Regarding if it was a surprise or not, we’d like to leave it to the imagination. Pam loves Borat and Borat loves Pam.” — Sapa-AP
Associated Press writer Kathy Hanrahan contributed to this report