South African Tourism (SAT) has signed a deal with BBC World to promote the country as a destination for international tourists, it was announced on Thursday.
The electronic marketing campaign will take place from February to July and will consist of advertisements, commercial presentations and online marketing in Europe, the United States and Africa, SAT said in a statement.
In May, BBC World will feature a South Africa direct week when it will focus on the region in key programmes.
The association makes sense as the BBC World’s feature programming will be able to reflect the experiences the country offers, said SAT chief marketing officer Kingsley Potter.
”Furthermore, the strength and prestige of the BBC World brand underscores South Africa’s growing reputation as a highly appealing, top-of-mind destination for travellers across the globe.”
The British broadcaster is committed to global travel and tourism, said BBC World airtime sales director Jonathan Howlett.
”BBC World is dedicated to maintaining its strong relationship with the African continent and is proud to be working with one of the region’s strongest brands,” he said. — Sapa