Sony to take on Apple with launch of first tablet PCs

Sony, a laggard in the booming tablet market, unveiled its first tablet computers in an ambitious attempt to grab second place in the market created and still dominated by Apple’s iPad.

The new gadgets will use an operating system based on Android 3.0, Kunimasa Suzuki, deputy president of the consumer products and services group, told reporters in Tokyo on Tuesday.

One of the models will have two screens, he added.

Suzuki raised eyebrows in January when he told reporters at the Consumer Electronics Show in Las Vegas in January that Sony was aiming for the number two spot in the tablet market behind Apple within a year, even though it had yet to put a product on the market.

The company has emphasised the need to differentiate its tablet from rivals, even if that takes time.

Sales of tablet devices are expected to quadruple to about 294-million units between 2011 and 2015, with almost half that made up by Android-based, according to research firm Gartner.

In a bid to tap that burgeoning demand, competitors including Samsung — whose Galaxy Tab has emerged as Apple’s strongest competitor in the tablet market — and Motorola , LG and HTC are flooding the market with tablets running Google’s Android software.

Shares in Sony, which unveils its quarterly results on May 26, fell 2,1% on Tuesday. – Reuters

We make it make sense

If this story helped you navigate your world, subscribe to the M&G today for just R30 for the first three months

Subscribers get access to all our best journalism, subscriber-only newsletters, events and a weekly cryptic crossword.”

Isabel Reynolds
Isabel Reynolds works from [email protected] Politics reporter for Bloomberg in Tokyo. Opinions are my own, Retweets are not endorsements, etc. Isabel Reynolds has over 2283 followers on Twitter.

Related stories

WELCOME TO YOUR M&G

Already a subscriber? Sign in here

Advertising

Latest stories

Shireen Abu Akleh’s murder hurts oppressed people

The journalist is among more than 50 reporters who have died at the hands of the Israeli regime and is remembered for bravely giving a voice to Palestinians

Corporal punishment in rural schools is ‘big challenge’ for South...

The council received 169 corporal punishment complaints in 2020-21

Eskom ramps up load-shedding to stage 4

Unit at Kusile power station trips, taking 720 megawatts of generating capacity with it.

Zimbabweans stuck in limbo in South Africa

The legal challenge to Zimbabwean Exemption Permit deadline in December is being led by the controversial Simba Chitando, who is the head of Zanu-PF’s Sandton branch and whose uncle is Zimbabwe’s mining minister
Advertising

press releases

Loading latest Press Releases…
×