Brand Africa is an independent pan-African initiative by Africans designed to unlock Africa’s potential and inspire the continent’s growth, reputation and competitiveness as a catalyst for investment, citizenship and tourism leadership.
Brand Africa is a brand-driven approach which recognizes that, in the 21st century, brands are an asset and a key driver of value for nations and corporations alike. Properly managed and lever- aged, we believe a brand-driven approach can inspire a sustainable change in the image, reputation and competitiveness of Africa collectively and individual sovereign states.
www.brandafrica.net
About brand finance
Brand Finance is an independent global business focused on advising strongly branded organisations on how to maximise value through effective management of their brands and intangible assets. Since it was founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars. The organisation’s clients include international brand owners, tax authorities, IP lawyers and investment banks and their work is frequently peer-reviewed by the big four audit practises. The Brand Finance reports have been accepted by various regulatory bodies, including the UK Takeover Panel.
www.brandfinance.com
www.brandirectory.com
About tns
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long — established expertise and market — leading solutions. With a presence over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviour and attitudes across cultural, economic and political region of the world.
TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the Kantar group aims to become the preeminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune 500companies.
www.tnsglobal.com
www.tnsresearchsurveys.co.za
www.kantar.com
This article originally appeared in the Mail & Guardian newspaper as an advertorial supplement