People don’t want to be seen buying Playboy

Editor Charl du Plessis told the Times that the "hurdle of conservative readers" had proved too much for the magazine.

"We're told from the consumer side that people don't want to be seen buying Playboy. Digital is a more private space, and that is where publishing is heading anyway," he was quoted as saying.

Du Plessis told the newspaper it was not that South Africans were conservative, but that they were hypocritical.

In his opinion, many other men and women's magazines often featured cruder material than Playboy South Africa, and for which they were not chastised.

According to the Audit Bureau of Circulations of South Africa, the magazine's total circulation dropped to 3 839 at some point last year.


Playboy was first published in South Africa from December 1993 to 1996, and was relaunched in March 2011. – Sapa

Subscribe to the M&G

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription.

Sapa
Guest Author

Related stories

CNN obtains Trump-Cohen affair hush money tape

The tape was secretly recorded by Trump's former longtime attorney Michael Cohen two months before the 2016 election

How Hugh Hefner’s world helped Donald Trump get into the White House

Male voters may have felt “oppressed” by political correctness as much as Hefner’s followers felt trampled by the imperative to marry.

Playboy publisher Hugh Hefner dead at 91

Hugh Hefner, the Playboy founder and the star of the reality show "The Girls Next Door," has died, Playboy said Wednesday.

Playboy drops nude pictures, can’t compete in digital pornography age

Playboy magazine will stop publishing "passe" pictures of fully nude women, as part of a new strategy to stem falling circulation.

How to be an uncelebrated celebrity

Being a South African celebrity is a bit like being a blowfish in a goldfish bowl, says <b>Chris Roper</b>.

Playboy: Where men are pale and women are vacuous

Paging through copies of the South African <i>Playboy</i> magazine seemed a titillating opportunity to skive off work, writes <b>Niren Tolsi</b>.
Advertising

Subscribers only

Toxic power struggle hits public works

With infighting and allegations of corruption and poor planning, the department’s top management looks like a scene from ‘Survivor’

Free State branches gun for Ace

Parts of the provincial ANC will target their former premier, Magashule, and the Free State PEC in a rolling mass action campaign

More top stories

Vitamin therapy is for drips

It may be marketed by influencers, but intravenous vitamin therapy is not necessary and probably not worth the hype, experts say

Facebook, Instagram indiscriminately flag #EndSars posts as fake news

Fact-checking is appropriate but the platforms’ scattershot approach has resulted in genuine information and messages about Nigerians’ protest against police brutality being silenced

Murder of anti-mining activist emboldens KZN community

Mam’Ntshangase was described as a fierce critic of mining and ambassador for land rights.

Unite with Nigeria’s ‘Speak Up’ generation protesting against police brutality

Photos of citizens draped in the bloodied flag have spread around the world in the month the country should be celebrating 60 years of independence
Advertising

press releases

Loading latest Press Releases…

The best local and international journalism

handpicked and in your inbox every weekday