Forbes Africa takes legal action against DJ Sbu over fake cover
Forbes Africa managing director Chris Bishop said their legal team is writing to DJ Sbu about a cover depicting him posing with his new energy drink Mofaya on Forbes Africa. Bishop, who was speaking on 702 during Xolani Gwala’s Afternoon Drive Show on Monday, said the cover is fake. Bishop said: “We know nothing about the cover, we know nothing about the drink that is on the front. Forbes’ cover is most important to us. It is our trademark. It is quite upsetting to see a bogus cover. I haven’t spoken to him personally, but our legal team is writing to him.”
Forbes released a statement distancing itself from the fake cover after it started doing the rounds on social media.
— Sentletse (@Sentletse) March 23, 2015
DJ Sbu, who is a renowned entrepreneur and radio personality, denied that he fabricated the cover. He said that he saw the image on social media and he retweeted it.
— Tando Ntunja (@tandontunja) March 23, 2015
As expected social media users expressed their views about Dj Sbu and the cover. Tweeting under different hastags #ForbesFake #DjSbu users were divided.
#DjSbu is over doing it now; this is no marketing but instead its fraud
— Outside-Mpinga (@SipheMacanda) March 23, 2015
While DJ Sbu explained the fake magazine cover on The Money Show on 702 with Bruce Whitfield, some users thought he didn’t answer the questions asked.
Jobe SC Sithole @Jobza tweeted:
Sbu doesn’t answer a simple question.
— Jobe SC Sithole (@Jobza) March 23, 2015
“sbu your credibility is in question you need to come clean..” #djsbu live now on 702
— Nontobeko Sibisi (@Nontobek0Sibisi) March 23, 2015
I respect Sbu and his hustle, but now he just couldnt answer simple questions posed to him on 702
— IG : NYIKOGIFTED (@nyikogifted) March 23, 2015
Other social media users thought this was good for DJ Sbu’s publicity. Mzo @mzokoloko tweeted:
— Mzo (@mzokoloko) March 24, 2015
— nkululeko khoza (@nkululekocoza) March 23, 2015
— HazelbirdL’styl (@zinhlehazelbird) March 23, 2015
Meanwhile the controversial DJ was suspended by Metro FM for punting his energy drink at the Metro FM awards.
— Babalo (@mbabalo) March 2, 2015
According to reports, the SABC has decided to investigate him to ascertain how much of their airtime he has used promoting his energy drink. DJ Sbu hosts a radio show on Saturdays on Metro FM.