90% Empty: #ThankYouSABC Concert a monumental failure

As we correctly predicted, the massive “Thank You SABC Concert” which took place on Saturday was a monumental flop.

Photos from those at the concert show a barely quarter full Orlando Stadium. The concert was billed to have 100 South African musicians from all genres of music in the country performing to an anticipated 20 000-strong crowd.

The Orlando Stadium seats 40 000 people in total.

This comes as no surprise at all. Ask anyone music promoter and they’ll tell you a concert of that magnitude needs months of preparation and marketing to make it a success.

Thank You SABC was only announced publicly on Tuesday, just days before it was set to happen – which raised the first red flag over whether or not this would be a success.


The second red flag rose when there was confusion over who was paying for the concert.

In the initial press release announcing the concert, it was said the SABC would be footing the bill. Later, the SABC denied this, saying it was the concerts’s organisers, among them a controversial company named Morris Roda Productions , who were paying for it.

The third red flag rose when artists expressed their displeasure over being sidelined, while known “music celebrities” had been given the platform to perform at the concert.

This video was posted on an SABC Twitter account, which shows a section of the small crowd at the stadium and seemingly appears as though the stadium was packed.

The African Christian Democractic Party has called for an investigation into the concert’s failure and more importantly, the funds wasted on it.

This article was originally published on HTXT

All original words & media by htxt.africa by htxt.media are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Permissions beyond the scope of this license may be available at htxt.africa. Where images and material are supplied by rights holders outside of htxt.media, original publishing licences are indicated and unaffected.

Subscribe to the M&G

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years, and we’ve survived right from day one thanks to the support of readers who value fiercely independent journalism that is beholden to no-one. To help us continue for another 35 future years with the same proud values, please consider taking out a subscription.

Lungelo Shezi Htxt
Guest Author

Related stories

Advertising

Subscribers only

Ithala fails to act against board chairperson over PPE scandal

Morar asked to settle with the state and pay back the profit he made on an irregular tender

Vodacom swindled out of more than R24m worth of iPhones

A former employee allegedly ran an intricate scam to steal 8700 phones from the cellular giant

More top stories

Feathers fly over proposed wind farm’s impacts on great white...

The project poses a risk to declining great white pelican population at Dassen Island

Covid triggers crypto collectables boom

These one-of-a-kind digital collector’s items are being sold for unprecedented prices

Crisis response and accountability: Should leaders’ gender matter?

Women leaders are lauded for their handling of the Covid-19 pandemic, but the data is often cherry-picked

ANC North West factions fight on

Premier Job Mokgoro’s hearing begins despite move to stop it by party secretary general Ace Magashule
Advertising

press releases

Loading latest Press Releases…