Primeserv partnership – a force for good

Primeserv, an integrated business support services company, has partnered with Conscious Companies to build conscious leadership capacity. This BEE initiative will drive a significant milestone of conscious, ethical leadership to create a paradigm shift in the socioeconomic and leadership space — key drivers to successful human capital management that impacts enormously on economic value.

Merrick Abel, chief executive of Primeserv Group, is a resilient and courageous leader who has a deep sense of responsibility and “doing the right thing”. The care, compassion and consciousness evident in his leadership style is a thread that binds the Primeserv Group together. He strongly believes in the unique potential of his human capital and encourages employees to engage in the company’s performance and growth. His recognition of the long-term impact and influence of conscious leadership in the country is in synergy with Conscious Companies.

He says: “As a group which continues to value and recognise the role of people committed to delivering productivity and performance in an ethical and compliant way, our partnership with Conscious Companies is both inspirational and evidence of our support for their position on purpose-driven ethical leadership and the promotion of good governance business practices for the greater good of all in South Africa and beyond.”

Brenda Kali, chief executive of Conscious Companies, says: “Primeserv’s partnership infrastructure and partnership support would unleash tremendous potential for conscious and ethical leadership across the spectrum. Through our various programmes and initiatives we can usher in a new age of conscious leadership where organisations can become a force for good while still creating value for all their stakeholders.”

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